HISTORY AND DEVELOPMENT OF MEDIA 

COMMUNICATION TECHNOLOGY 

INTRODUCTION

Technological advances paved the way for the emergence of the twentieth-century electronic mass media as the public's demand for information and entertainment increased. As nations moved from agrarian-to industrial-based societies, the production of mass media was impacted by enormous social changes. Mass media have constantly developed and adapted to changing demands and technological opportunities, from the plain, primitive printing techniques of yesteryear to today's sophisticated digital communications that canvas the globe. Throughout their short history, the mass media have had an immense influence on every country's political, social, economic, and cultural developments. The following sections trace the growth of the different mass media, beginning as the oldest mass media with books, newspapers, and magazines. A broader spectrum of mass media has emerged over the years, incorporating modern and traditional modes of technology and information.